The SEMA Show 2026 manufacturers lineup includes Ford, Harley-Davidson, Honda Racing Corporation, Mitsubishi Motors, Mopar/Stellantis, Nissan and Toyota. SEMA announced their planned Las Vegas showcases on October 26, covering customization, performance products, concepts and experiences. The November 3–6 event includes automotive and powersports manufacturers, not just passenger-car brands.
For drivers and fans, the announcement establishes which manufacturers will participate and their display themes. However, it is not a complete vehicle-by-vehicle reveal list. As of October 27, several builds, products and promised surprises remain unnamed in this announcement.
Which SEMA Show 2026 manufacturers are confirmed?
SEMA’s seven-OEM announcement identifies the following participants. Importantly, Harley-Davidson brings a motorcycle focus through the expanded Powersports section.
| Manufacturer | Confirmed display plans | What this announcement leaves unnamed |
|---|---|---|
| Ford Motor Company | Performance, personalization, accessories, performance parts and hands-on experiences | Details of its promised surprise |
| Harley-Davidson | Custom motorcycles, a workshop-style environment and a racing and performance heritage installation | Individual display motorcycles |
| Honda Racing Corporation | Two-wheel and four-wheel performance, HRC Performance Parts, merchandise and interactive experiences | Specific products and special appearances |
| Mitsubishi Motors | A return linked to Momentum 2030 and rally heritage | A specific SEMA vehicle |
| Mopar/Stellantis | Concept vehicles, builds and surprises in West Hall | Vehicle identities |
| Nissan | Concepts covering heritage-inspired performance, off-road and motorsports themes | Concept names and donor models |
| Toyota | Builds spanning its vehicles, powertrains and accessories | Individual builds and specifications |
Consequently, treat the SEMA 2026 OEMs list as a participation announcement rather than a specification sheet. A confirmed display theme does not establish a production launch, parts release date or road-legal specification.
What will Ford show at SEMA 2026?
Ford plans a performance and personalization showcase with accessories, performance parts and hands-on experiences. It also promises a surprise, but SEMA’s announcement does not explain what that means.
Therefore, no particular model, powertrain or output figure should be attached to that promise yet. The confirmed story is Ford’s participation and its focus on modifying and personalizing vehicles.
For visitors, the useful distinction is between a display build and an available component. Before planning a project around either, check the manufacturer’s eventual product details, compatibility and intended use.
Is Mitsubishi returning to SEMA in 2026?
Yes. According to Mitsubishi’s statement in SEMA’s report, 2026 marks its first official SEMA presence since 2012. That makes the return one of the announcement’s clearest developments.
However, the company has not named a specific display vehicle in this announcement. Instead, it connects the return with its Momentum 2030 plan and rally heritage.
That distinction matters for enthusiasts expecting a particular performance model. Rally references establish a theme; they do not confirm a new rally-derived road car, competition programme or production specification.
What will Honda Racing Corporation bring to SEMA 2026?
HRC plans a display covering both two-wheel and four-wheel performance. Its programme includes HRC Performance Parts for street, track and off-road applications, alongside merchandise, interactive experiences and special appearances.
However, this announcement does not name the individual parts or people involved. For related coverage, our HRC performance parts preview focuses on that manufacturer’s SEMA plans.
For drivers considering upgrades, intended use is the first question. A street application, circuit component and off-road part can serve different needs, even when they share the same performance branding.
Safety note: Keep acceleration and limit-handling testing to closed circuits, track days or suitable private venues.
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Which manufacturers are showing custom or performance vehicles at SEMA 2026?
Beyond Ford and HRC, the announcement gives Harley-Davidson, Mopar/Stellantis, Nissan and Toyota distinct customization themes. Together, they broaden the story beyond conventional car launches.
Harley-Davidson will show custom motorcycles and an installation exploring its racing and performance heritage. Meanwhile, Mopar/Stellantis moves into a new West Hall home with concepts, builds and unspecified surprises.
Nissan’s concepts will span heritage-inspired performance, off-road and motorsports themes. Toyota, meanwhile, plans builds demonstrating the range of its vehicles, powertrains and accessories.
For now, SEMA Show 2026 vehicle reveals remain only partly defined by this report. None of those broad descriptions supplies a complete model list, power figure or production timetable.
Accordingly, comparisons between the SEMA 2026 automakers should focus on confirmed display themes. Comparing hypothetical horsepower or expected lap times would go beyond the announcement.
When and where is the 2026 SEMA Show?
The show runs November 3–6, 2026, at the Las Vegas Convention Center in Las Vegas, United States. The official SEMA Show website lists the following hours and access arrangements.
| Dates | Show hours, local Las Vegas time | Access |
|---|---|---|
| Tuesday–Thursday, November 3–5 | 9 a.m.–5 p.m. | Trade-only |
| Friday, November 6 | 9 a.m.–4 p.m. | General-public access available |
Crucially, this is an aftermarket-focused trade show rather than a conventional public auto show. General-public access applies to Friday, not the full four-day programme.
For practical planning beyond this manufacturer announcement, see our SEMA Show 2026 visitor preparation guide. Check official registration information before travelling. This report does not establish individual appearance times, manufacturer demonstration schedules or a broadcast plan.
How can TripRank help with drives around an event?
TripRank is an iOS driving and performance telemetry companion app. It records drives with GPS route capture, including offline and background recording. Consequently, drivers can keep a record of their journeys without treating the road as a test venue.
The free tier includes a per-trip Smoothness Score and access to the 10 most recent trips. Pro unlocks unlimited trip history, data export and Apple Watch heart-rate analytics.
Nissan’s 300-whp Sentra Spec-V concept brings a manual gearbox and NISMO chassis hardware to the brand’s SEMA 2026 display.
Frequently asked questions
Which manufacturers are going to SEMA 2026?
SEMA has announced Ford Motor Company, Harley-Davidson, Honda Racing Corporation, Mitsubishi Motors, Mopar/Stellantis, Nissan and Toyota. The seven participants cover both automotive and powersports manufacturers.
Has Ford confirmed its SEMA 2026 surprise?
Ford has promised a surprise, but SEMA’s October 26 announcement does not identify it. Its confirmed plans include performance, personalization, accessories, performance parts and hands-on experiences.
Is Mitsubishi returning to SEMA in 2026?
Yes. Mitsubishi describes 2026 as its first official SEMA presence since 2012. The announcement connects its return to Momentum 2030 and rally heritage but does not name a display vehicle.
Is the 2026 SEMA Show open to the public?
General-public access is available on Friday, November 6, from 9 a.m. to 4 p.m. The November 3–5 show days are trade-only.
Bottom line
Seven manufacturers have confirmed distinct customization and performance showcases for SEMA 2026. However, the announcement leaves many individual vehicles and products unnamed. Follow the confirmed plans, check Friday access if attending as a member of the public, and explore TripRank’s iOS drive-tracking app if you want to record your drives.
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